Drive traffic, boost engagement, and extend your brand visibility with the CPHI Americas Booth Crawl. This curated show floor experience encourages attendees to visit participating exhibitor booths between 4pm and 5pm on Tuesday and Wednesday before the show floor ends to enjoy giveaways, drinks, demos, or special activations.

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Many exhibitors already host informal happy hours, product demos, or giveaways in their booths. The Booth Crawl sponsorship allows you to amplify that activity through official event promotion, guiding attendees directly to your booth as part of a coordinated show floor experience.

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What's included?

• Official Booth Crawl Listing – Your booth featured in the CPHI Americas mobile app Booth Crawl listing.

• Push Notification Promotion – Push notification during the crawl encouraging attendees to visit participating booths.

• Digital Screen Promotion – Promotion on 6 digital screens placed throughout the exhibit hall.

• Increased Booth Traffic – Attendees guided to participating booths looking for networking, refreshments, or giveaways.

• Low Lift Activation – Simply run your existing booth happy hour, demo, or giveaway, we promote it for you.

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Limited availability to ensure strong visibility for participating exhibitors.

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How It Works?

• Participating exhibitors simply sign up and host a small activation such as drinks, snacks, giveaways, or a demo.

Note: All activation costs are the responsibility of the exhibitor. CPHI Americas will then promote your booth as a featured stop on the official Booth Crawl

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The Booth Crawl creates an energetic, social atmosphere on the show floor while giving exhibitors an easy and cost-effective way to drive additional traffic and engagement.